WATER MANAGEMENT - AN IMPORTANT CHALLENGE FOR MODERN ECONOMICS

Water resources are one of the most important issues of our time. Representatives of the world\u27s countries and experts of the region invest all their time and skills in devising the proper way of managing the integration of the concept of sustainable development. Also, the goal of every state in the management of these resources is to find the right ratio of the public and the private sector in the management of water supply, most of the reasons are to avoid any kind of conflict because of water resources. The same conflicts are very divisive in terms of physical confrontations, protests and the spread of various diseases in the area with contaminated water. For these reasons, it is crucial to recognize and correct implementation of the process of water resources management, to adjust it with the concept of sustainable development in the future

Astroturizam kao selektivni oblik turizma: konceptualni okvir

Astroturizam kao selektivni oblik turizma zauzima sve veću pažnju znanstvenika i praktičara. U radu se prikazuje teoretski doseg recentnih istraživanja na području ovog novog oblika turizma, koji je počeo kao svojevrsni oblik tržišne niše, da bi danas postao respektabilan oblik turističke ponude u mnogim zemljama svijeta. U radu se daje pregled recentne literature na temu astroturizma, što bi trebalo poslužiti kao konceptualni okvir razmatranja ovog pojma i razumijevanja njegove primjene u praksi. Očekuje se da će trenutna situacija pandemije sve više okrenuti motive i interese na turističkom tržištu u pravcu znanstveno-ekoloških formi turističke ponude, pa u tom smislu ovaj rad dobiva i na aktualnosti

Astrotourism as Special Interest Tourism: Conceptual Framework

Astroturizam kao selektivni oblik turizma zauzima sve veću pažnju znanstvenika i praktičara. U radu se prikazuje teoretski doseg recentnih istraživanja na području ovog novog oblika turizma, koji je počeo kao svojevrsni oblik tržišne niše, da bi danas postao respektabilan oblik turističke ponude u mnogim zemljama svijeta. U radu se daje pregled recentne literature na temu astroturizma, što bi trebalo poslužiti kao konceptualni okvir razmatranja ovog pojma i razumijevanja njegove primjene u praksi. Očekuje se da će trenutna situacija pandemije sve više okrenuti motive i interese na turističkom tržištu u pravcu znanstveno-ekoloških formi turističke ponude, pa u tom smislu ovaj rad dobiva i na aktualnosti.Astrotourism as special interest tourism is increasingly gaining attention from scientists and practitioners. The paper presents an overview of recent research in the field of this new form of tourism, which began as a kind of market niche, to become today a respectable form of tourism offer in many countries of the world. The overview provided in the paper should serve as a conceptual framework for considering the category of astrotourism and understanding its application in practice. It is expected that the current situation of pandemics will increasingly turn the motives and interests of the tourist market towards the scientific and ecological (more sophisticated) forms of tourist offer, and in this sense this paper gets in actuality

Astrotourism – In Search of New Spaces and Imagination in Tourism

U ovom se radu istražuje pojam i razvoj astroturizma kao novog oblika održivog i odgovornog turizma, koji se ubrzano razvija u mnogim zemljama svijeta, s posebnim osvrtom na certificiranje u astroturizmu. U radu su postavljene dvije istraživačke hipoteze. Prva: postoji uska korelacija između razvoja astroturizma kao novog oblika selektitvnog turizma te jačanja zaštite od svjetlosnog onečišćenja, pri čemu mračno nebo predstavlja osnovni prirodni preduvjet za razvoj ovog oblika turizma. Druga: certificiranje u astroturizmu sve se više razvija na globalnoj i na nacionalnoj razini u nekim zemljama. Ono ima svrhu društvene i marketinške afirmacije astroturizma, ali i senzibilizacije javnosti za astronomiju i problematiku svjetlosnog onečišćenja. Obje su hipoteze u radu potvrđene temeljem kvalitativne komparativne analize triju međunarodnih projekata certifikacije u astroturizmu. U radu je posebno obrađena „Deklaracija o zaštiti noćnog neba i pravu na svjetlost zvijezda“, tzv. La Palma ili Starlight deklaracija iz 2007. godine, kojom je „sve započelo“ i koja je prvi put jasno proklamirala pravo na jasno i mračno, svjetlosno očuvano nebo kao pravo čovječanstva, što je ujedno i godina kada je prvi put javno deklariran pojam astroturizma. Isto tako u radu se daje osvrt i na korake koji su poduzeti u Republici Hrvatskoj u tom smjeru, pri čemu se posebno ističe proglašenje dvaju prirodnih područja u kategoriji Međunarodnog parka tamnoga neba, kao i donošenje pravne regulative o borbi protiv svjetlosnog onečišćenja. No znanstvenici su dokazali da Hrvatska ima značajan potencijal za razvoj astroturizma jer njen geografski prostor još uvijek nije u potpunosti svjetlosno zagađen. Kao znanstveni doprinos rada ističe se doprinos teoretskim okvirima u području astroturizma, potvrđivanje korelacije između zaštite od svjetlosnog onečišćenja i razvoja astroturizma te senzibiliziranje znanstvene i opće javnosti za tu problematiku, posebice za problem svjetlosnog onečišćenja, kao i poticaj za bolju valorizaciju potencijala za razvoj astroturizma u Republici Hrvatskoj na principima održivog razvoja.This paper explores the concept and development of astrotourism as a new form of sustainable and responsible tourism that is developing rapidly in many countries around the world, with a special emphasis on certification in astrotourism. Two research hypotheses are set in the paper. First, there is a close correlation between the development of astrotourism as a new form of selective tourism and strengthening of the protection against light pollution, where the dark sky is a basic natural prerequisite for the development of this form of tourism. Second, certification in astrotourism is increasingly developing at the global and national levels in some countries. It has the purpose of the social and marketing affirmation of astrotourism, but also of raising public awareness of astronomy and the problem of light pollution. Both hypotheses were confirmed in the paper, based on a qualitative comparative analysis of three international certification projects in astrotourism. The paper deals specifically with the “Declaration on the Protection of the Night Sky and the Right to Starlight”, the so-called La Palma or Starlight Declaration of 2007, which “started it all”, and for the first time clearly proclaimed the right to a clear and dark, light-preserved sky as the right of humanity, which is also the year when the term astrotourism was first publicly introduced. The paper also gives an overview of the steps taken in the Republic of Croatia in this direction, with a special emphasis on the proclamation of two natural areas in the category of Dark Sky Park, as well as the adoption of legal regulations on combating light pollution. However, scientists have proven that Croatia has significant potential for the development of astrotourism, because its geographical area is still not completely light-polluted. The paper contributes to the theoretical framework in the field of astrotourism, confirming the correlation between the protection from light pollution and development of astrotourism, and sensitizing the scientific and general public to this issue, especially the problem of light pollution, as well as incentives for better valorization of astrotourism’s potential. Republic of Croatia, based on the principles of sustainable development

Model for marketing management at cultural institutions in the city of Zadar

The purpose – the purpose of this paper is to research the role of marketing concept in the cultural institutions in the city of Zadar. Design – The special focus is given to analysis the importance and advantage of networking of all cultural institutions in Zadar, to create unique product and more creative supply. Methodology – a number of methods has been used in the research, including analysis, synthesis, induction, deduction, compilation and detailed interview. The detailed interview has been carried out by means of a questionnaire comprising ten questions, while the sample has encompassed relevant cultural institutions in the City of Zadar. Approach – Implementation of Zadar Cultural strategy is important of cooperation and coordination on among of all cultural institutions in Zadar. Findings – Key findings indicate that marketing today, is indispensable for functioning of all business subjects and nonprofit institutions, whose primary goal is socially responsible behavior. Marketing strategies of cultural institutions are starting point for quality implementation of marketing in cultural institutions. The authors of this paper propose mutual interweaving of cultural institutions and cultural tourism, and suggest models for networking Zadar cultural institutions. The originality of this research – The originality comes from the model’s for networking Zadar cultural institutions, which provides the guidance and ideas for further research and improvements

ETIS Indicators in Sustainable Tourist Destination-Example of the Island of Pag

In this paper, the authors study the issues of sustainability and sustainable tourism development. Sustainability is becoming an increasingly important goal and principle of every segment of social and economic development. This is especially true for tourism and tourist destinations and is extremely important when it comes to fragile natural and socioeconomic entities such as islands. This paper addresses the issues of measuring and monitoring the development of sustainability by taking the island of Pag as an example. As a metric, the authors have selected the European Tourism Indicators System (ETIS), a European Commission model designed in 2014 as a sustainability monitoring tool that is recommended for use in European tourist destinations. The authors also set a goal to compare theETIS sustainability indicators and the United Nations Sustainable Development Goals (UN SDGs). The paper also emphasised the so-calledsupplementary ETIS indicators, which allow flexibility in managing the destination, i.e.adjusting the sustainability metric to the specificities of the destination. The primary research, based on respondents’ attitudes, formed a model of supplementary indicators for island tourist destinations that istypical for the island of Pag, which could be applied to other islands developing tourism